Owning a small jewelry business is challenging sometimes. You don’t have the luxury of large chain jewelry stores that can keep seemingly every type of gemstone in stock. Instead, you must focus on jewelry trends to please your customers.
In 2023, the three most popular gemstones for jewelry are rhodolite garnet, sapphires, and moissanite. If you don’t have these gemstones in stock, you need to get some soon. We explain their popularity in further detail below.
Garnet is always a reasonably popular gemstone due to its rich magenta color. However, it has skyrocketed in popularity this year. Pantone’s Color of the Year is Viva Magenta, a bright pinkish red, and rhodolite garnet comes in a similar color.
No two gemstones are the same, so rhodolite garnet isn’t always the same shade as Viva Magenta. These stones can vary from light to dark pink. However, the variety makes each stone unique, which will attract buyers.
Many trendy jewelry lovers are making rhodolite garnets their statement pieces for the year. Do your best to keep this special garnet in stock.
Sapphires are more consistently popular than garnets since they come in a wider variety of colors, ranging from classic blue to trendy pink. Pink and purple sapphires are reminiscent of rhodolite garnet and Viva Magenta and come in various shades. They are often paler than garnet, providing a pastel look that people love.
In addition to color options, sapphires are one of the strongest gemstones available. They score a nine on the Moh’s Hardness Scale. This makes them an excellent choice for accident-prone jewelry wearers.
The impressive strength of sapphires is also good for your shop. They are one of the best types of stone to use in a rotary tumbler, so you can polish them yourself. This will save your small business money on upfront costs.
It seems only natural that diamonds and diamond-like gemstones are always popular, especially as the wedding industry recovers from the COVID-19 pandemic. However, people are leaning towards moissanite instead of natural diamonds.
Moissanite is grown in a lab, making it more affordable for young couples. Shoppers concerned about the ethics of diamond mining also prefer this cruelty-free diamond-like alternative. They are just as sparkly and almost as durable as real diamonds.
You may think it’s wasteful to stock a lab-made gemstone. Since they’re so popular this year, though, it’s worth it to keep some in stock for potential customers.
The three most popular gemstones for jewelry in 2023 provide pops of trendy color and affordable engagement options. Although we’re roughly halfway through the year, adding these to your stock will help you cater to color, fashion, and financial trends for the rest of the year. Consider advertising gemstones in the color of the year as a limited-time offer to help increase popularity and bring in more customers.