There is an old saying that goes “you reap what you sow and your words will come back to haunt you.” Donald Trump may be about to learn this the hard way.
Democratic activists have teamed up with tech execs to create a PAC that will use Trump’s Twitter rants against him. The PAC officially launched on Friday.
The PAC called “Defeat by Tweet” launched a site on Friday that allows donors to give recurring contributions to the organization every time the Trump tweets to his 82 million followers on Twitter.
Those funds donated will be used to finance get-out-the-vote organizations, as well as criminal and social justice reform groups, such as the Color of Change, Forward Justice and the Black Voters Matter Fund. The PAC will also be replying to Trump on Twitter with how much his tweet raised for those causes.
The PAC was organized by Xander Schultz, a Silicon Valley tech executive who founded Complete Labs Inc., which created an app that allows people to share and organize their daily to-do lists.
Schultz is working with works Mike Novogratz, a former hedge fund executive, and current bitcoin investor. Novogratz has pledged $1 million to the project.
During an interview with CNBC, Novogratz who is the CEO of Galaxy Investment Partners pointed to Schultz as the architect of the PAC. He encouraged donors to start giving between 1 cent and $10 per tweet.
“It’s all about funding these groups that help finance and organize for those down-ballot races. The single best thing to help criminal justice reform is to actually invest in these races,” Novogratz said. “That’s how people get to the ballot box and more than likely those people will also vote against Trump.”
Novogratz also shared that he has committed to penning a six-figure check to the Biden Victory Fund.
Schultz is hopeful that the PAC can raise over $100 million by Election Day.
The decision to create the super PAC came shortly after the killing of George Floyd, which has sparked nationwide protests. Trump’s tweets and statements about the protests have been highly criticized.
“These THUGS are dishonoring the memory of George Floyd, and I won’t let that happen,” Trump said last month. “Any difficulty and we will assume control but, when the looting starts, the shooting starts.” Twitter flagged that tweet for glorifying violence.
“This is taxing hate speech and having it directly contribute to his defeat,” Schultz said. “Twitter is his outlet, it’s his release. I love the sarcastic tone of it all, but my personal goal is to move tens if not hundreds of millions of dollars to these organizations.”