Salon is reporting that Mike Lindell wants his ads back on Fox News, but it appears the cable behemoth isn’t quite ready to accept him yet.
In July, the MyPillow CEO angrily pulled his company’s advertisements from Fox after the network ignored the buildup to his South Dakota “cyber symposium” and refused to run an ad for the event. However, after nearly two months away, the bedding magnate appears to be ready to reconcile with the conservative network.
Lindell laid out the situation in a broadcast on his website Thursday, saying he’s tried several times unsuccessfully to air increasingly watered-down versions of advertisements for both MyPillow and FrankSpeech.com, his “social media” platform that has been plagued by false information about the 2020 election and COVID-19, among other things.
The whole saga began about two weeks after Lindell announced in July that he was pulling his ads from Fox. That’s when he submitted a FrankSpeech ad that specifically stated that viewers could watch footage from his cyber symposium.
“[Fox] said they didn’t like the mention of the cyber symposium,” Lindell said.
The network then rejected a second advertisement for FrankSpeech last week, this time because it “didn’t like the content on the platform, the website, the stuff that was on FrankSpeech.com,” Lindell explained.
But he wasn’t finished, and he added that on Tuesday he tried one more time to air an ad, ostensibly for MyPillow, that also included a passing reference to FrankSpeech.
“Basically it said ‘Thank you for all your support of FrankSpeech. To thank you, I have great MyPillow specials today over at MyPillow.com‘” — including towel sets for $39.99, apparently.
But, once again, the Rupert Murdoch-owned network said no. “Fox News came back and said you cannot run an ad that says the words Frank or Frank Speech,” Lindell said.
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Fox News confirmed that the two most recent ads Lindell had submitted had been rejected.
Previously, the pillow maven was one of Fox News’ biggest sponsors, spending nearly $50 million on Fox News ads in 2020 and nearly $19 million in 2021.
This money also helps Fox provocateur Tucker Carlson, with MyPillow accounting for at least 20% of advertising on Carlson’s primetime show in 2020, according to market research firm iSpot. That’s more than ten times the size of the next largest advertiser.
Fox has not publicly stated why it refuses to air Lindell’s advertisements, despite the fact that both parties have been hit with costly lawsuits over false statements made during last year’s presidential election. In recent months, the network has backed down from claiming that Joe Biden’s victory was illegitimate, while Lindell has only reinforced his belief that Trump will be reinstated soon.
With the prospect of a Lindell-Fox truce dwindling by the day, he’s taken to repeating a catchphrase: “Shame on Fox News!”
“[Fox] has done more damage to our country than all the left wing media combined,” he added.
Lindell defended his three-hour election conspiracy theory “video,” “Absolute Truth,” by saying he was so afraid for his life during Trump’s presidency that he hoped the federal government did not execute him.
“Yeah, yeah, the ‘Absolute Proof,’ let me tell you the key part of that,” Lindell said. “This is probably the only time where I had a little fear and I had to pray, get on my knees and pray to God. This was 10 days before the impeachment trial. And let me tell you I’m 10 days before and remember at the time that that was like the towards the end of January, you know the impeachment trials were Tuesday following like the February 8, okay?”
Donald Trump’s second Senate impeachment trial took place from February 9 to 13. On January 13, the House impeached Trump for the second time, with a vote of 232–197.
“And this was about maybe January 25 or so. I’m sitting there I go, ‘Wow, They’re gonna impeach him,’ and I had word that they were gonna impeach him,” Lindell said, presumably meaning “convict,” since Trump was already impeached.
“We were not going to be able to show evidence at that trial,” Lindell continued.
He went on to characterize the January 6 insurgency, for which over 600 people have been arrested and charged, a “big fake insurgency or whatever that you’re against the government.”
“And guess who was number one on that list to come and get? Me. And they were coming, I’m going, ‘God they’re gonna kill me.’ You know, they’re gonna put me and hang me. And basically is what I’m thinking and at that moment he said, You know, I got to put a documentary, just put the evidence out there and make it.”
It’s also unclear why he believes the Trump Justice Department or other Trump government agencies would murder him.
Lindell appears to be struggling with financial issues brought on by the massive Dominion lawsuit he has been named in. It was recently revealed that Lindell is making substantial personal concessions in preparation for a significant court battle, according to records, with Dominion’s $1.3 billion lawsuits hovering over his head.
According to records obtained by Salon from the Federal Aviation Administration (FAA), Lindell (via his company MyPillow) recently sold at least one of his own jets. According to FAA records, a 1993 Dassault-Breguet Falcon 50 with the tail number N497SP that was registered to MyPillow was transferred to Clyde Air LLC on July 26 for an undisclosed purchase price. (A 1993 Falcon 50 private jet with a comparable configuration is now on the market for $2.5 million.)
The transaction has been connected to a potential big-money buyer: capital executive Frank Selldorff, using an apartment address associated with the new owner.
The plane registered to MyPillow was used in a number of Lindell’s schemes leading up to his August “cyber symposium” in Sioux Falls, South Dakota, which was intended to prove his extravagant claims about the 2020 election (but clearly did not), including his alleged efforts to transport and conceal Dominion and Smartmatic voting machines at various locations across the country.
Lindell allegedly utilized the 10-seat luxury plane, which has three fixed engines, to transport the accused machines in a weird game of hide-and-seek in May.
Lindell said at the time that the machines were hidden in clandestine places, but he has since skirted questioning from Salon and other newspapers about the topic.
The plane was sold to fund Lindell’s legal defense in the Dominion suit, according to Josh Merritt, a former member of Lindell’s “red team” at his August South Dakota event.
Mike Lindell says he had to rush to release his election fraud "documentary" earlier this year because he was afraid the government was going to kill him. pic.twitter.com/uhicAbP8Ha
— Right Wing Watch (@RightWingWatch) September 15, 2021
Merritt said the pillow king emptied the plane “because he needs money.” “He’s recently started soliciting money for Dominion’s lawsuit.”