When it comes to advertising, the goal is always to attract business and convey as much information as possible in easy-to-digest portions. There are many ways to do this, whether through news advertisements, business cards, brochures, or other forms of print advertising. While these forms of advertising are still essential, the age of technology has raised the competition, and businesses need to employ more modern, strategic, and eye-catching marketing tactics.
Fortunately, you don’t need to become a social media master, and there’s a much easier way to use modern marketing tactics—LED signs. If you don’t know what these signs can do for you and want the truth about signage marketing, let us look at the real benefits of using LED signs for your business.
Attention-Grabbing Edge
We live in the age of screens, and while traditional banners and posters can still grab a customer’s attention, LED signs are unmatched attention grabbers. LED signs stand out, allowing your business to remain in the public eye.
You don’t have to fill your sign with flashing colors and lights, either. You can customize your LED sign to match your brand, whether that be sleek and modern or colorful and dramatic.
Interactive Information
As mentioned, you can customize your sign to be interactive and provide your clients and customers with information. Overall, LED signs enhance customer experience, allowing them to navigate your store, understand your services, pull up your contact information, and much more.
Plus, it’s no secret that the more tangible and interactive something is, the more people are going to want to engage with it. At the end of the day, the more your customers engage with your sign, the more they engage with your brand, and the longer your business stays in their minds.
Long-Term Cost-Effectiveness
At first glance, LED and cost-effective may not seem like they belong in the same phrasing, but in the long term, these signs can save you quite a bit. Billboards, posters, flyers, brochures, and business cards are effective, but they are all temporary and cost a lot to keep funding and reprinting.
LED signs are an investment, but they last for years, and they are incredibly easy to edit and update. Over time, with the business it brings in, the sign will pay for itself. Plus, LED signs are more energy efficient when compared to other screens and displays, so they will not rack up your energy bill.
Social Media Engagement
Remember that part of the goal of marketing and advertising is to provide easily digestible, important information. One of the main benefits of using LED signs for your business is that they can provide your customers with just that. You can customize your sign to run your social media and contact information continuously.
Using your LED sign in tandem with your social media makes it easy for potential customers to interact with your business, increasing overall brand awareness. You can also have comments and reviews from your social media on your sign to build confidence and trust.
Increase Impulse Purchases
LED signs make it easy to post sales, discounts, or special limited-time products and services that you provide. This tactic is helpful when customers are already in your store trying to decide on a purchase.
Impulse purchases are not inherently a bad thing—they are simply unplanned purchases. As long as you are providing your customers with quality services and products, your customers can walk away completely satisfied, all thanks to the help of your LED sign.
