President Donald Trump and his team are banking big money on Facebook for a repeat bid in 2020. Even more so after Speaker of the House Nancy Pelosi (D-CA) announced that Democrats were opening a presidential impeachment inquiry back in late September.
A senior aide to President Trump stated, “When this first happened, people were running around with their hair on fire saying, ‘He’s gonna be impeached!’”
Then added, “They can be tough, but we can be tougher. They keep making up their own rules because Trump is not natural to Washington. And then when we break the rules back, they get incensed by it.”
As impeachment events are “whipped up into a frenzy” they witness a surge in donations. 2020 Campaign Director of Communications for the president Tim Murtaugh told, “Every time this happens, the president’s campaign gets bigger and stronger.”
On September 24th Trump tweeted, “Such an important day at the United Nations, so much work and so much success, and the Democrats purposely had to ruin and demean it with more breaking news Witch Hunt garbage. So bad for our country!”
Following that Trump’s re-election campaign unleashed a flood of paid Facebook advertising with a defiant message: “The only thing stopping Democrats from carrying out their impeachment Witch Hunt is Patriotic Americans standing with President Trump.”
In addition they advertised, “The Impeachment Scam hearings begin today! This is a complete Fake Hearing to interview Never Trumpers and a Pelosi-Schiff SCAM against the Republican Party and me.”
Beyond this “The Democrats Are Against America” messages are the most personal and frequently cite Democrats by name. For example: “We need to send a Resounding message to the left that big-government socialists like Alexandria Ocasio-Cortez and Ilhan Omar don’t represent the views of the American people!”
Plus “Joe Biden boasted that as vice president he threatened to withhold $1 billion in foreign aid from Ukraine unless they fired the prosecutor looking into a lucrative contract held by his son, Hunter Biden. Learn the real truth about Democrats!”
TIME magazine reports that Senate Majority Leader Mitch McConnell (R-KY) has told his conference to pick one consistent reason to oppose impeachment–be it over Democrats’ motives, legislative process or judicial fairness–and stick with it.