Donald Trump won the 2016 election for many reasons.
Chiefly, you can look at the Electoral College granting him the votes to win even though he did not win the popular vote.
What you may not know is that the 2016 Trump campaign were masters at advertising. Which makes sense since Donald Trump had the campaign funds to surround himself with those that knew how to pander to his base.
Online ads, along with a huge TV push, turned many voters to his side in key areas of the country. Battleground states were the ones that Trump carried and won the election because of it.
The legitimacy of his presidency is ever in question due to the Russian interference scandal along with many other scandals that have haunted him throughout his presidency.
But ignoring those and focusing on the way Trump won due to swinging voters with ads is key right now. Why? Because Trump is in serious trouble in these areas.
VozWire previously reported on how the Trump campaign has already blown through $800 million in campaign funds, and how Trump himself could be putting up $100 million of his own money to help continue to fund his ads.
That alone would suggest that his campaign is in trouble monetarily. But the news that just came out paints an even bleaker picture.
According to reports, the Trump campaign has pull every single TV spot in Michigan and Pennsylvania. These are two hugely contested battleground states that helped in 2016.
This puts Trump at a huge disadvantage in swaying swing voters in these states.
It goes deeper still as Biden has apparently outspent Trump in a bunch of battleground states, not just Michigan and Pennsylvania. From Bloomberg:
Between Aug. 10 and Sept. 7, Biden spent $97.7 million on broadcast and cable ads, while Trump spent $21.6 million, according to ad-tracking firm Advertising Analytics.
In some crucial battleground states Biden outspent Trump. In Wisconsin, Biden spent $9.2 million to Trump’s $1.5 million; in Florida, Biden spent $23.2 million to Trump’s $6.4 million; in Arizona, Biden spent $10 million compared to $1.4 million by Trump, and in North Carolina, Biden spent $11.5 million to Trump’s $3.7 million.
And yes the news gets even worse for the Trump campaign still. They raised about $210 million in the month of August.
The Biden campaign, however, raised over $365 million in the same month. If Biden keeps up that pace, he will out-buy Trump on all media 2:1 come the end of September.
Heading into arguably the most contested and important election in US history, Trump is coming in to the most crucial time back on his heels.
Trump won 2016 because of his team’s mastery of the online space, building up a base that was long dormant.
Now it seems that is the sort-range strategy once again given the TV spot pulling.
The question is, will that be enough come the election? If history repeats itself on incumbents using the same strategy that won them the first presidency, then Trump needs to start practicing his concession speech pronto.